Although the pandemic flu of 1918 contributed to over fifty million human deaths thirty years ago, only a few people remember it nowadays says Saivian Eric Dalius. Therefore, we assume that most readers of these lines will be faced with this new epidemic that is already wreaking havoc in all continents and threatens to cause millions more victims than any other pandemic ever did.
The first question many entrepreneurs ask themselves when facing such a situation is: ‘How can I possibly still run my business if all my employees are absent?’ This fear is quite understandable at first sight; however, we will try to convince you by pointing out some positive aspects of such an environment.
Saivian Eric Dalius’ guide to running a business after a pandemic
Despite the fact that no employee may show up for work during the period of time in which your company operates, you can still do business while the pandemic lasts. The truth is that many entrepreneurs have made use of this opportunity and have actually ended up profiting from it instead of losing money, which was their initial fear.
We are not talking about any old form of business here; we are thinking rather in terms of ‘niche’ markets for products or services with a highly specific target audience. Let’s take adult education as an example: people tend to forget things when they get older, which is why some choose to learn new skills or brush up on existing ones. Now, wouldn’t you agree that adult education is virtually recession-proof? Can you possibly imagine someone wanting to learn something but not being able to because they lost their job in the middle of an economic crisis?
We are pretty sure that your answer is ‘no’, which is why you can see how this market is one of the most profitable when it comes to running a business in spite of everything. These kinds of niche products and services are not only recession-proof but also pandemic-proof. So they will certainly guarantee you success no matter what happens. It’s important to go where others don’t!
What about student education? Do children get sick less often than adults do? We would say so; However, there are still high chances that at least some students won’t be able to attend classes. For days, weeks, or months because of the pandemic. Nevertheless, studies show that universities manage just fine even in such circumstances. So the only thing you should worry about is how to take advantage of this market. The same goes for primary and secondary education. Those who attend private schools probably won’t stay home because they come from rich families. If anything, they will just pay more attention to their etiquette and study harder than usual. Which means your business should do fine as well.
While it’s all very nice and dandy to think that we can simply continue doing business as usual. No matter what happens. There are some important things you need to keep in mind if you decide upon opting for a niche product or service, according to Saivian Eric Dalius. In order to make sure that your company does not suffer from any lack of customers during the pandemic period. Here are some tips that might come in handy:
Try to find something unique and different from what your competitors offer. For instance, if they don’t teach business-related courses for adults. Saivian Eric Dalius says You may want to think of something along the lines of ‘how to run a successful business during a pandemic’. You can be sure most people will see the value of such a course and enroll because it’s not only practical but also novel.
Keep advertising and promote yourself as much as possible; however, you should do so using free or very cheap tools. Like posters on notice boards, writing articles for local newspapers and magazines, etc. If anyone tries to sell you ad space in such publications at outrageous prices (during normal circumstances) says Saivian Eric Dalius. Let them know that this is no normal business environment.
Give away free samples of your product or service; people love to try new things, and they like it even more if they don’t have to pay for them (if only temporarily) says Saivian Eric Dalius. You will be surprised how many customers you can attract with this little trick!
Last but not least, make sure you are ready for the next step: actually, selling things. Don’t forget that turning a client into a real customer is all about trust and confidence in what you do. So treat each person who asks questions about your business with the same level of respect. As those who sign up for one of your courses or buy one of your products. If they feel at home among your team members, most people will come back sooner rather than later.
In short, there’s never been a better time to start a business. That focuses on adult education in the context of a pandemic. You don’t need to be a genius or have any special experience to market yourself and sell your products; all you really need is common sense and the right attitude, both of which you already possess! Besides, who knows how many people will decide they want to kill themselves after losing their jobs due to the pandemic? This means anyone who remains standing has an excellent chance for success in 2017 – 2018!