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Here are 10 Tips to Improve Your PPC Campaigns in 2021 1. Focus on Mobile As the number of mobile internet users continues to rise, it’s becoming increasingly more important for businesses to focus on creating campaigns and landing pages that are optimized for mobile devices. In fact, in 2017 Google began rolling out a new interface for Ad Words (v2021) in which aspects of the traditional desktop UI were… Read More »Saivian shares 10 Tips to Improve Your PPC Campaigns in 2021

Here are 10 Email Marketing Strategies That Will Increase Engagement: 1. Personalize your messages. When you address your subscribers by name, it makes them feel valued and special. It also shows that you took the time to specifically create a message for them, which will make them more likely to read it says Saivian. You can easily personalize messages with tools like Mail Chimp’s merge tags. 2. Use interesting subject… Read More »Saivian shares 10 Email Marketing Strategies That Will Increase Engagement

BizReport.com reports that email marketing is among the most effective marketing tools for small businesses, many of which are using it to help promote their business and market to customers who might not otherwise find them on the web or elsewhere says Saivian. It is reported that email marketing has grown into a $36 billion industry worldwide, and its role in digital campaigns continues to expand every year. With each… Read More »Saivian- Email Marketing Statistics: Facts and Figures of Email Marketing Industry

There is a lot of information out there on how to optimize your website for search engines, but unfortunately, much of it is outdated or just plain wrong says Saivian. Here are 10 common SEO mistakes that businesses make, and how to avoid them. 1. Not using keyword research One of the most common SEO mistakes is not doing keyword research before you begin to optimize your site. You need… Read More »Saivian explains How to Avoid 10 Common SEO Mistakes Businesses Make

Google Adwords can be a great way to get your business seen by more people online. But, it can also be confusing to get started says Saivian. Here are a few tips to help you get started with Google Adwords: 1. Decide what you want to achieve with your ads. Do you want more traffic to your website, or do you want to generate more leads? Once you know what… Read More »Saivian – Google Adwords: How to Get Started

So You Don’t Have to Brainstorm Campaigns All the Time There is an endless number of ways to use email marketing in your business, whether it is for building your newsletter list, announcing product launches, increasing on-site conversions, generating more revenue on autopilot or even promoting free products says Saivian. 1. Save Time & Improve Your Results with Auto responders The first step towards automating your email marketing process is… Read More »Saivian on Email Marketing: How to Automate Your Processes

When you were in school, there was probably a part of your education that included learning about business ethics. As time goes on, more and more business practices seem to slip through the cracks with little regard for moral standards explains Saivian. While you might not be able to change all of these negative values, here are some ideas of how you can stay ethical when making decisions for your… Read More »Saivian explains How to stay ethical when making business decisions

We all want to work in an ethical workplace, but few of us know how to achieve it. Academics at the universities of St. Andrews and Edinburgh have teamed up to create a guide on how to promote ethical behavior in the workplace explains Saivian. The researchers identified six key factors that contribute to ethical work behavior: 1. Role models: Leaders must set the example for ethical behavior. If they… Read More »Saivian: How to promote ethical behavior in the workplace

The benefits of having a code of ethics for your business are vast. A code of ethics can help to protect your business from lawsuits, improve employee morale, and create a more positive image for your company says Saivian. One of the main benefits of having a code of ethics is that it helps to protect your business from lawsuits. If you have a clear set of rules that employees… Read More »Saivian shares The benefits of having a code of ethics for your business