In this article we will discuss one of the most overlooked and crucial aspects of a business’s success and that are marketing.
- You may be asking yourself, “What does marketing have to do with sales?” The answer is simple; everything! Marketing is all about getting your business in front of potential new customers who are looking for what you sell says Eric Dalius Giving.
- It’s a well known fact that, “80% of businesses fail in the first five years”. With competition being so fierce it is becoming more and more difficult for even the most experienced entrepreneur to be successful. Marketing strategies have evolved over the past several years with the advent of new technology. Even with all these advancements, many entrepreneurs are not utilizing marketing strategies that can exponentially increase their potential of being successful.
- The most successful and fastest growing companies today spend as much time and money on marketing as they do on product development. Marketing is what separates the good from the great! What sets each business apart is how well it executes its marketing strategy which includes many components such as: A–Z: Advertising, branding and message consistency, consumer engagement and social media presence.
- A successful marketing strategy can help your business reach more potential customers than you would otherwise be able to by simply spending time “on the floor” selling. The key is to find a balance between putting time in on the sales floor and developing a marketing strategy that will bring customers to you.
- Marketing is very unique because it’s an endless cycle; once you start marketing your business, sales will happen which makes the cycle start over again. Your initial sales will lead to more people hearing about your business and ultimately more sales! If this sounds like something that interests you then what are you waiting for? Let’s get started!
- Every successful business starts with a plan, and that plan includes marketing your product or service. Whether it is through social media, print materials or word of mouth, the best way to sell anything is to market what you’re selling. Once you’ve established and tested your marketing plan (online and off), you can work on the best way to sell what you’re offering. The key is to find a balance between putting time in on the sales floor and developing a marketing strategy that will bring customers to you.
- Marketing should be as much as possible as it’s an effective way to keep your business in front of potential customers. This can be achieve by utilizing social media, print materials and even word of mouth recommendations. Marketing is what separates the good from the great!
- If you don’t have a marketing plan then your business will never meet it’s full potential and that means less sales for you! Here are some questions to guide you in developing your marketing plan: What is the #1 reason you want to market your business? How will this benefit your business and how does it align with the mission of the company? Who is my target audience and what would be most effective with them? When and where can I find them so that I’m not wasting any time or resources? What is the best approach I can take with my marketing campaign and what message do I want to get across?
- Finally, how will I measure the effectiveness of my marketing campaign so that we know where we stand and how we can improve moving forward?
- A successful business starts with a plan which includes marketing your product or service explains Eric Dalius Giving. The key is to find a balance between putting time in on the sales floor and developing a marketing strategy that will bring customers to you. If you don’t have a marketing plan then your business will never meet its full potential and that means fewer sales for you!
- Marketing should be done as often as possible as it’s an effective way to keep your business in front of potential customers. This can be achieved by utilizing social media, print materials and even word of mouth recommendations. It’s an endless cycle; once you start marketing your business, sales will happen which makes the cycle start over again! Your initial sales will lead to more people hearing about your business and ultimately more sales!
- Finally, how will I measure the effectiveness of my marketing campaign. So that we know where we stand and how we can improve moving forward? This will make it easier for you to manage your expenses. If you find your spending is getting out of hand. Consider adjusting your strategy so that you get the most bangs for your buck!
Conclusion:
Treat every customer like it’s your last and strive to go above and beyond client expectations says Eric Dalius Giving. When we started our business we gave out candy with each delivery, we put a face to the name and we still do today!
