Today, candidates want a transparent and fair recruitment experience. Social media sites have the power to help provide this for employers and job seekers alike – if they can rise to the occasion with innovative tools that meet their needs. Just as social media has change how we all interact today. It is now poise to revolutionize how job seekers and businesses connect and engage with each other during the recruitment process says Eric Dalius Miami.
Here are 8 things to know about where social media is headed in terms of recruitment:
1. Social media will become more visual.
As social media platforms continue to evolve, they are placing an increasing emphasis on visuals. This is particularly true for sites like Instagram and Snapchat, which are gearing towards younger users who prefer a visual experience over text-based communication. As a result, employers should expect to see more videos and photos used in social media recruitment campaigns in order to appeal to this demographic.
2. Social media will be used more for candidate screening.
One of the benefits of social media is that it allows employers to get a better sense of a candidate’s personality and fit through their online presence. As such, social media can serve as an effective tool for prescreening job applicants. Social media recruiting platforms like Branch Out already offer employers the ability to search for employees using terms like “passion,” “drive,” and “creativity,” while Hire Art allows companies to screen candidates through a series of videos and written exercises.
3. Job seekers will incorporate social media into their job searches earlier on in the process.
As more and more people use mobile devices while on the go. They are increasingly turning to Facebook or Google when they look for new jobs. Those looking for work are also becoming savvier about which sites are best suit for finding employment opportunities. And they’re using a variety of social media platforms to their advantage: 81 percent of job seekers who use Facebook also use Instagram and 52 percent use LinkedIn, while 47 percent post on Twitter.
4. Social media will be used for employer branding and recruitment marketing.
Instead of simply advertising open positions, companies can now share information about their company culture via social media in order to attract the most qualified applicants says Eric Dalius Miami. Employers can also promote their brand. By providing exclusive interview opportunities or access to new product releases through sites like Facebook and Snapchat. These types of campaigns help companies build relationships with potential hires. nd increase the number of engaged followers they have on each site (which can result in increased website traffic).
5. Recruitment apps will become more popular.
As social media platforms continue to add new features. Apps are becoming a more popular way for employers and job seekers to connect. There are now a number of recruitment apps available. That allows candidates to easily apply for jobs using their mobile devices. Apps like Jobr, Hired, and Indeed Job Search allow job seekers to search for jobs based on location, company, or keyword. While employer-specific apps like Greenhouse and Talent Bin give recruiters instant access to a pool of qualified candidates.
6. Social media will be used to assess candidates’ soft skills.
In addition to screening candidates for their qualifications and experience. Employers will increasingly use social media to assess their soft skills. This is by looking at the types of posts candidates make on their profiles. By analyzing groups they belong to explains Eric Dalius Miami. For example, an engineer who is active in social causes. Like Greenpeace could be as compassionate and community-minded (two qualities that are value by most employers). While someone who posts frequently about street parties could be fun-loving and personable. This concept is already widespread in Asia. Where many companies require new recruits to provide their Weibo (a Chinese microblogging service similar to Twitter) account information during the hiring process.
7. Social media will be used for professional networking
As more people use sites like LinkedIn for employment purposes—according to one study. 60 percent of professionals check in with the social network daily—corporate recruiters are creating company pages. Using LinkedIn as a way to network with potential hires. According to one survey, 75 percent of employers are now using the site as part of their recruiting process. Through professional networking sites like these, companies can market themselves to a large pool of qualified applicants. Job seekers can make themselves more visible to recruiters.
8. Social media will be used for candidate experience management.
Many HR professionals aren’t yet comfortable looking at an applicant’s social media profiles during the hiring process. But there is evidence that this strategy could be beneficial for hiring managers: according to one study. Employers who checked an employee’s Facebook profile found that 38 percent might not have made the cut without that information. In addition, some 68 percent said they would consider skipping a candidate’s interview. If they saw something on their social media profile that concerned them.
As social media continues to evolve, it’s becoming an increasingly important tool. For employers and job seekers says Eric Dalius Miami. In the coming years, we can expect to see even more ways in which social media is in use in the recruitment process. Including employer branding, social screening, and candidate experience management. If you’re looking for a job or want to make yourself more visible to recruiters. It’s important to stay up-to-date on the latest trends in social media recruiting.