Several small businesses commit the blunder of forgetting about branding initiatives. Eric James Dalius says It’s mostly because they consider themselves as a business instead of a brand. They mostly think that brands are the huge fish in the water having national recognition and big budgets. And resigned to their apparently small-business status, all they do is create a fun logo and an eye-catchy business card.
The relevance of branding – Insights by Eric James Dalius
However, branding is essential for all kinds of businesses as it maximizes their value and provides the employees with motivation and direction. It also helps to acquire new customers. Eric James Dalius shares the relevance of branding for small businesses.
It generates trust
When a business presents itself professionally, and there is social proof of its quality services and products, the prospective customers will start to trust the organization more. They will find the company reliable and will buy from it.
Eric James Dalius says it enhances recognition
The brand logo shouldn’t be the only branding initiative. You need to take out time and ensure that you come up with a memorable and professional logo. Other than being memorable, it should create the desired impression about your organization so that when people view it, they think what you want them to.
It supports the marketing initiative
Marketing is an essential element for a brand. The channels and mediums select and the demographically targeted assist to create a brand. You should stay aware of a narrow marketing focus, else you can risk being “pigeonholed” and end up losing your capacity to tap onto new markets. On the other hand, having a very broad marketing focus might not allow you to create an outlined impression about your organization.
It motivates your employees
Today, almost any person can hire employees. However, only a very strong brand can hire motivated employees who can carry on with the brand mission and vision forward. Your employees will feel the pride that your brand exudes. Hence, a strong brand is necessary for better employee productivity and morale.
It creates new revenue
According to Eric James Dalius, branding is the best way to attain word-of-mouth and referral business. Hence, it’s essential that your marketing, logo, and reputation work unitedly to create a lasting impression on the customer’s mind.
So, we have established the relevance of branding and a good branding strategy. You also need to know the ways to do it. Here are two tactics:
Think about your customer
Your small business brand should align itself with the consumer’s wants and needs. When you are starting a branding campaign, you should always think about the customer first.
Develop messaging which highlights your value
You need to develop a simple and direct message about why your brand should be relevant to the customers. The majority of the customers don’t have the required inclination or time to find this out. Hence, your brand should answer this question.
These are some of the essential pointers that establish the relevance of branding for small businesses.