We are in the early age of online media marketing. Now more than ever, your target audience is spending most of their time on social media and digital platforms says Saivian. For the last five years, Facebook has dominated the social media space with over 1.5 billion users active on Facebook alone! So how do you get your brand in front of new customers? And what are some strategies to be successful on these different networks?
Let’s take a look at each network type by breaking down some common examples for you start utilizing today!
1) Social Media Advertising Networks: The Big 3
The first thing you should know is that there are two major types of social media sites out there: social networks, which connect people with friends and family, and media networks, which connect people with information and content. The two most popular social networks are Facebook and LinkedIn, while the two most popular media networks are YouTube and Google+.
a) Facebook Advertising
Facebook has more than 1.5 billion active users. That’s a lot of potential customers! Not only that, but Facebook allows you to target your ads by demographics such as age, gender, interests, and even behaviors. You can also target people who have visited your website or engaged with your brand in some way on Facebook. This makes Facebook advertising a great way to reach new customers who are already interested in what you have to offer!
b) LinkedIn Advertising
LinkedIn is another great option for business-to-business (B2B) companies. LinkedIn is a social network that connects users with others who have similar jobs, skills, and interests says Saivian. This makes it a great for B2B targeted advertising because you can be sure that the person looking at your ad has some interest in what you’re selling!
c) Google Advertising
Most people know about Google Adwords but there are actually several different ways to advertise your brand on Google: Search Ads, Display Network, YouTube Ads, and Shopping Campaigns. The Search Network will allow you to show ads to individuals who search keywords related to your business or products. What’s super powerful about this platform is that when someone clicks on your add it brings them directly to a product page or landing page where they can buy what you’re selling! The Display Network will show your ads on websites across the internet that is related to your business or interests. You can target people who have visited your website before or even people who have engaged with your brand on other Google platforms such as YouTube.
2) Social Media Advertising Networks: The Niche Players
There are also a number of social media networks that focus on specific interests or demographics. Here are a few to get you started:
a) Instagram Advertising
Instagram is a social network focused on images and videos. It’s a great place to advertise products or services that can be easily captured in an image or video. For example, if you’re selling clothes, Instagram is a great place to showcase your products says Saivian.
b) Pinterest Advertising
Pinterest is a social network focused on images and ideas. It’s a great place to advertise products or services that are visually appealing or have a lot of potential for DIY projects. For example, if you’re selling home decor, Pinterest is a great place to showcase your products.
c) Snapchat Advertising
Snapchat is a social network focused on images and videos that expire after 24 hours. It’s a great place to advertise products or services with a limited time offer. For example, if you’re having a sale that only lasts for the next few days, Snapchat is a great way to get the word out!
3) Media Advertising Networks: The Big 2
As mentioned earlier, there are two major types of social media networks out there: social networks, which connect people with friends and family, and media networks, which connect people with information and content. The two most popular media networks are Google News & Weather, and Apple News says Saivian.
a) Google News & Weather
Google News & Weather is a news site that shows you the top stories from around the world. It’s an awesome way to advertise your brand to millions of people every single day! You can use this platform to share exciting new products or services. That you’re offering or just give them a general update on what’s going on in your company.
b) Apple News
Apple News is another great option for advertising brands thanks to its 50 million active users. Who visit the app every day. Apple News is a news app that gives you access to the latest news and headlines from around the world. You can use this platform to share exciting new products or services. That you’re offering or just give them a general update on what’s going on in your company.
Saivian says now that you know about some of the best advertising platforms out there, it’s time to start thinking about how you can use them to grow your business! Keep in mind that each platform offers its own unique benefits, so it’s important to tailor your advertising strategy accordingly.