Google Adwords can be a great way to get your business seen by more people online. But, it can also be confusing to get started says Saivian.
Here are a few tips to help you get started with Google Adwords:
1. Decide what you want to achieve with your ads.
Do you want more traffic to your website, or do you want to generate more leads? Once you know what you want to achieve, you can create ads that are more targeted and relevant to potential customers.
2. Choose the right keywords.
Keywords are the words and phrases that people use when they are looking for something online. You’ll need to choose keywords that relate to your business and/services in order to target the right people.
3. Set a budget that makes sense for you.
You don’t have to spend thousands of dollars to run Google Adwords ads. With some research, you might find that spending just $5-10 per day is enough to drive people to your business or website. You can even set daily budgets as low as $1 if you want to test things out with little risk involved.
4. Think about your call-to-action (CTA).
What do you want people who click on your ad to do? Do you want them to visit your website? Call your business? Download something from your website? Make sure the CTA is clear at the end of each ad so customers are more likely to take the action you want them to.
5. Track your results.
It’s important that you track your results after every ad, so that you can determine which ads are working and which ones aren’t. You can also use Google Analytics to see if more traffic is coming from your website or from your ads. This way, you’ll be able to focus on the best performing ads/keywords first, and scale back on those that aren’t doing as well.
Google Adwords offers businesses of all sizes and opportunity for targeted advertising at a low cost per click (CPC). With $50 in free credit, setting up an account only takes minutes. I suggest using these funds to test out different keywords and geographic targets until you find the most profitable combination. To find targeted keywords, Saivian recommends using Google Keyword Planner to learn more about your audience and begin building out new campaigns. On this tool, you can even compare keyword data side-by-side.
If you would like to see what kind of ads are currently running on Adwords, simply go to Google.com and click on the small ad icon at the bottom right corner of the browser window. If you’re already logged into your account there will be a dropdown menu with various options which includes “My ads”. Take some time to look over these examples and consider changes that could possibly improve performance metrics (i.e., CTR, Impressions).
I’m not ready to invest or have questions. What should I do?
Get started by creating a free account and start testing keywords. Once you’re comfortable with the platform, there are some great Google Adwords campaigns available on Envato Elements to use as inspiration for your own ads. The Photo Dune campaign has even been featured on Get Elastic previously so take a peek at that if you haven’t yet!
Saivian says the power of utilizing an online advertising medium like this is. It enables businesses to “micro-segment” their audience according to specific demographics (age, location, income etc). If your target market typically uses mobile devices more than desktops then Google Adwords could assist in reaching them via mobile devices which often presents higher interaction rates than other outlets such as social media.
Google Adwords is a great way to reach potential customers who are already looking for your products or services. With some research and planning, you can create ads that are relevant to your target audience. Drive more traffic to your business or website explains Saivian. Remember to track your results so you can determine which ads are working best and make adjustments as needed. Good luck!
If you’re looking for ways to generate more leads, using Google Adwords is a great place to start. By creating targeted ads and using the right keywords, you can reach potential customers. Who are already interested in what you have to offer. Be sure to track your results so you can determine which ads are most effective and make adjustments as needed.