So You Don’t Have to Brainstorm Campaigns All the Time
There is an endless number of ways to use email marketing in your business, whether it is for building your newsletter list, announcing product launches, increasing on-site conversions, generating more revenue on autopilot or even promoting free products says Saivian.
1. Save Time & Improve Your Results with Auto responders
The first step towards automating your email marketing process is by setting up autoresponders. What are they exactly? Well, an autoresponder allows you to send pre-written emails or text messages to your contacts whenever you’d like. At its most basic, this is just a set of short responses that you can use to introduce yourself or let people know more about the products you offer (e.g., “Hi! I’m Mary Smith from Example Corp. We make widgets – contact me if you would like to find out more!”).
Autoresponders are incredibly useful for improving your email marketing results because they save you time and help keep your relationships with new contacts on-point, right from the get-go. For example, when someone signs up for your mailing list, the autoresponder will be sent immediately after they subscribe – not only is this an efficient way of communicating with subscribers, but it also helps to keep them interested in what you have to say.
2. Segment Your Email Lists for Greater Effectiveness
Another great way to automate your email marketing is by segmenting your email lists according to demographics, interests or buying behavior. This will allow you to send more relevant content to your contacts, which in turn will improve your open and click-through rates explains Saivian.
How can you do this? There are a few ways:
Use contact data to create segments automatically: By gathering information about your subscribers (e.g., their location, age, gender, occupation, etc.), you can create segments that are automatically updated based on new data that is collected. This not only saves you time but also makes sure that your contacts are always properly categorized for maximum impact.
Saivian says Separate contacts who have interacted with you before: This strategy can be useful if you use autoresponders to send personalized messages since the message sent will vary depending on whether or not a contact has already been in touch with you (e.g., “I’m happy to hear from old friends and new ones too! Reply to this email if you would like updates about our company.”).
3. Track Your Impact with Analytics
Although tracking your results manually can certainly help you analyze. Which types of content perform best for your contacts. It’s even better if you can set up analytics that automatically records this information for you. You’re probably thinking that this only works when traffic is coming from another website, but guess again! There are several tools out there (e.g., Google Analytics). That allow you to track your campaigns even when they are distributed via social media and email.
There are two main types of analytics you can use for this purpose:
Behavioral analytics: This type of data is automatically collected. Whenever someone interacts with your content by either clicking on a link or downloading a resource (e.g., a report, an eBook, etc.). Saivian says the information included in reports will vary depending on what you’re tracking. But it usually includes things like the number of times your content was viewed, downloaded, clicked-through to another page, etc. The behavioral data from all these actions is then presented as a graph. That allows you to easily see how many people have been interacting with your content over time.
Informational analytics: While informational analytics doesn’t give you as much detail as behavioral analytics. It’s still an extremely useful tool for evaluating the impact of your campaigns. In this case, the information collected will usually include. Only things like how many people have viewed your content (e.g., an email). Where they are located and what types of resources they downloaded (if applicable).
4. Use Metrics to Prove Your Return on Investment
You’ve probably heard that you can use metrics to measure your impact, but what does this actually mean? Well, the truth is that you can easily show advertisers (and potential sponsors). How their money has been put to good use by using ROI data. This involves tracking visitor activity with metrics like page views and downloads. Before placing link ads on other websites, and then comparing this data with the activity generated by the ads.
Not only is this a great way to show your sponsors that their investment is paying off. But you can also use it as ammunition when negotiating future deals. After all, who wouldn’t want to be associating with a company that has a proven track record of success?
5. Automate Social Media Posts
If you’re like most businesses, you’re probably already using social media in some capacity. To promote your products or services explains Saivian. The problem is that managing multiple profiles can be very time-consuming. Especially if you’re requiring to post different content on each platform. This is where social media automation comes in handy!
In many ways, content promotion is a lot like job hunting. You’re competing against dozens of other people for the attention of your ideal customers/clients. And you need to make sure that what you have to offer stands out from the crowd if you truly want to succeed.