Here are 10 Email Marketing Strategies That Will Increase Engagement:
1. Personalize your messages.
When you address your subscribers by name, it makes them feel valued and special. It also shows that you took the time to specifically create a message for them, which will make them more likely to read it says Saivian. You can easily personalize messages with tools like Mail Chimp’s merge tags.
2. Use interesting subject lines.
Your subject line is the first thing that your subscribers will see, so make sure it catches their attention. Try using eye-catching words or phrases like “free,” “important,” or “breaking news.” You can also tease the content of your message to get people to open it. For example, if you’re sending a weekly newsletter, you could say “The weekly newsletter is out!”
3. Keep messages brief and clear.
People are busy, so try not to overwhelm them with a long message. If you’re sending a promotional email, include a strong call-to-action that prompts your subscribers to take action right away. Saivian suggests making it easy for them to find exactly what they’re looking for by using short paragraphs and bullet points whenever possible.
4. Be consistent with your messages’ formatting styles.
If you use one font in some messages but then switch to another font in other messages, your readers might become confused or annoyed because it will look like you didn’t carefully proofread every message before sending it out (even if that’s not the case). To keep things simple, try using the same font throughout. You can also use the preview pane in your email client to see what your message will look like when it is rendered on different platforms, which will help you make sure that everything is consistent.
5. Make “unsubscribing” difficult.
Many people opt out of emails simply because it’s quick and easy for them to click a button or link in an email (especially when they get junk mail). If you want people to stay on your list, make it hard for them to unsubscribe by requiring them to enter their email address twice or by adding a confirmation step in between opting out and getting removed from your list explains Saivian.
6. Give people something useful for free.
Research has shown that people are more likely to join your email list and be loyal subscribers if they get something for free. This doesn’t necessarily mean that you have to give away huge things like e-books or software, though—you can also offer access to a useful online resource for a limited time as a way of enticing people to sign up.
7. Always include an unsubscribe link.
You must always provide an easy way for people who wish to opt out of your messages. If you don’t, the Federal Trade Commission (FTC) may hold you responsible for sending spam emails since your subscribers haven’t explicitly stated that they want to receive messages from you. In addition, many ISPs block emails from senders who don’t include an unsubscribe link in their messages, so it’s best to avoid this from happening by including an unsubscribe link whenever you send out a new message.
8. Make your emails relevant and timely.
People are more likely to open emails that are relevant to things they care about or are expecting. For example, if one of your subscribers is in the market for a new car, don’t send him weekly updates about low gas prices—send him information about how he can save money on his next vehicle instead! You should also be mindful of major holidays or events that will take place in the future when deciding when to send messages—just make sure that you’re not sending promotional content too far in advance since it might get deleted before ever being seen says Saivian.
9. Test different subject lines.
Not all of your messages will be greeted with open arms, and that’s okay! The important thing is to learn from the mistakes you make so that you can improve your email marketing strategy. One way to do this is by testing different subject lines to see which ones get more people to open your messages. You can use a tool like A/B testing to send two different versions of the same subject line to a small portion of your list and then see which one performs better.
10. Use an email marketing service.
If you’re not sure how to start with email marketing or if you want access to more features that can help you improve your results, consider using an email marketing service. These services provide everything you need to get a start, including templates, tools for designing your messages, and support for creating subscriber lists. In addition, many email marketing services offer A/B testing and other analytical tools that can help you measure the success of your campaigns and make necessary adjustments.
Saivian says Email marketing can be a great way to connect with customers and promote your business, but only if it’s done correctly. By following these tips, you’ll be on your way to creating successful email marketing campaigns that will engage and delight your subscribers!